Motivational+Design

=Motivational Design=

According to John Keller, creator of the ARCS model of motivation design, “Motivational design refers to the process of arranging resources and procedures to bring about changes in motivation” (Keller, 2006, p. 3), and is based on scientific research on human motivation and how individuals learn. The ARCS model focuses primarily on how instruction can be improved using these theories. Keller contends that the ARCS model “...adds another dimension to the traditional view of instructional design...”(Keller, 2006, p. 3).

Motivational design (MD) differs from instructional design (ID) in that MD focuses on the affective domain: linking instruction to the personal goals of learners, taking advantage of idiosyncrasies, and being aware of how an individual’s perception of success and failure impact their learning. Generally, ID focuses on the cognitive domain: acquisition, recall and use of knowledge and skills as outlined by measurable objectives.

=Sources:=

Keller, J. M. (1987). Strategies for stimulating the motivation to learn. //Performance and Instruction// 26(8), 1-7.

Keller, J. M. (2008). First principles of motivation to learn and e3-learning. //Distance Education//. Vol 29 (2), pp. 175 – 185.

Main, R. G., & California State Univ., C. n. (1992). Integrating the Affective Domain into the Instructional Design Process. Retrieved from EBSCO//host//.